Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 14

Sales Talk
Dave Nilson

Strengths vs. Talents

By: Dave Nilson
www.darktwin-marketing.com

if you judge a fish by its ability to climb
a tree, it will live its whole life believing
that it is stupid.”
As a reminder, last month we defined
“talent” as “natural gift or endowment.
Eminent abilities; superior genius; skill.”
When you know the difference between
a talent and a strength, you will discover
the interesting fact – tenacity WINS over
talent, because your talent isn’t necessarily your strength! Let me clarify this
– you can be good at something (a talent), but not enjoy it (not a strength). It
is simple yet profound.

S

temming from last month’s article, “Talent vs. Tenacity” where we
compared raw talent to tenacity,
and tenacity won every time, this month
we will clarify the difference between a
talent and a strength.
By “strength” I do not mean physical
power per say. I mean your singular
strengths, what is genius inside you,
what you have and are that nobody else
has and is. Albert Einstein is attributed to
have written, “Everyone is a genius. But

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“Does this mean we should quit doing
things that aren’t easy/fun/enjoyable/
pleasure for us?!” NO! One of the primary reasons for Rome’s fall was extreme
pleasure seeking (interesting article
about that here: http://realtruth.org/articles/070831-002-ssoafn.html ) I’m also
reminded of that brilliant quote from
Jenkin Lloyd Jones, “Anyone who imagines