Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 12

Each profession has its own quality
Integrated Marketing
control procedures or processes that
Strategies
are unique to itself. For example, medical doctors have certain protocols for “Integrated” means that most, if not all,
an operation. Airline pilots have print- aspects work in conjunction with each
other. It’s all part of a grand scheme to
allow people to recognize your competence, trust you, and feel comfortable
with you. The net result is that you become “trusted,” and often, “indispensable,” or “the only game in town.”

Have a “call to
action.”
Tell them to do
something.
Have them make a
call
Send in a coupon
Get a report
Or anything that is
actionable.

When you are “indispensable” or “the
only game in town” you have no competition. Others may offer a cheaper
price, but that doesn’t matter because
your clients trust you. It doesn’t matter if your competition is a nationally
recognized authority/vendor – it is you
they trust and believe in. It’s you they
want to do business with.
So, how do you become indispensable? How do you become the person
they implicitly trust? Actually, it’s quite
simple, but it’s also something that requires dedication and consistency.
We’ll cover the answer to becoming indispensable in our next issue.

ed checklists in place to ensure things
are done according to the book. The Steven Drozdeck is the editor of Business
same is true for top performers in all Builder Guide. He has over 20 experience
industries. For top businesses, nothing in helping business grow professionally.
is left to chance.
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