Business Marketing Magazine Summer 2017 December 2015 The best of 2015 | Page 34

was holding air) – so he put the flat tire in the trunk of the car and proceeded to get the bulbs for the barn. His supply of bulbs was low so he created a shopping list for the next morning so he could buy the needed bulbs at the implement store, while the tire was being repaired, realizing it was too late to go now the stores were closed. His distracted evening was infuriating because the fence was still broken and nothing could be done about it now until tomorrow. He’d planned to move the cattle into that area of the field, but now that had been delayed also. The lessons we can le