Business Marketing Magazine Summer 2017 December 2015 The best of 2015 | Page 25

sion gives you almost nothing, and in order
to create a blog worth having, they will nickWhat makes it different? Wordpress offers
le and dime you to death. Stay away from
the ability not only to create traditional
Wordpress hosting. Next option – find a
pages (stories, articles, etc) but as a standard layout, your readers can respond with host that offers Wordpress hosting, I prefer
the 1-click Wordpress websites at Hostgacomments, and become a subscribers with
ease. One of the best things you can do with tor. Get your blog up and running so you can
your Blog is to create some really fun inter- start blogging quickly. Just make sure that
when you choose your hosting package that
action with your readers. Not only does it
give them a place to communicate their own your order enough space and bandwidth.
When running a blog, both space and bandideas with yours, but it gives you a sense
width can run out quickly.
of who your readers are, and what kinds
of things they would love to see you write
about.
2.
Traditional Web Sites – Although
you can create traditional websites with
Because of its popularity, Wordpress temWordpress, I find them to be less functional,
plates are readily available. You can find
confusing to get the layout that you need to
“themes” all over the internet for free or a
support your users needs, many times in
minimal fee. With so many options availorder to upgrade to things you need it will
able, and each one of these customizable
cost you more and more as you go. You will
with your own colors and images, the
find that Joomla does not do the “nickel and
chance of seeing a duplicate of your blog is
dime” you to death.
very small. Once you get your Wordpress
website set up, one of the things that gives
Learning Curve – Although Word3.
Wordpress its power is the additional widpress claims to be user friendly and easy
gets that you can add. Just a small sample
to learn, as a professional web developer I
of ideas would be adding a shopping cart,
found them even more confusing that codeasy install of Google Ad (just one source
ing the whole website myself. Maybe I was
of your blogs income), recent post, social
just overthinking it. I would suggest you try
media icons, etc. This list could be endless.
a demo before you get started.
Depending on your blog’s purpose. Now all
you have to do is add your daily content and Even with these limitations, I would use
bam, you are in business as a professional
Wordpress for every single blog site that I
blogger.
build and managed. Just be careful to check
out what you are getting before you see the
Now that we have talked about some of the FREE.
best features of Wordpress, let’s talk about
some of the limitations and reasons I would Part two of this article is going to explain
shy away.
why Content Management is so successful
as a business adventure. The best thing
Wordpress Hosting – If you choose
1.
about being a professional blogger, is that
to use Wordpress as your host, even though anyone can do it. It doesn’t really matter
they advertise it for FREE. This FREE ver-