Business Marketing Magazine Summer 2017 December 2015 The best of 2015 | Page 24

Business Blogs
Christy Smith

This article is the first of a series of articles
that will focus in the coming months on how
to become a blogger. Blogs can be as small as
a marketing tool for an established business
or a buinsess unto itself.

23

press? And how do we use it?

Wordpress is a CMS (Content Management
System), built on an opensource (anyone
can use it) platform. Wordpress was one
of the first CMS systems on the scene, and
because of its great power and ease of use,
Any business, from work at home moms to
landscapers, can create a successful blog
it is still standing today. CMS systems were
created to solve a need for website platthat makes money, increases current website traffic, or promotes products. It doesn’t forms that did not need a web developer to
really matter what your subject matter is, as continually make changes, putting control of
long as you create content that others want. websites back into the hands of the website
owners. Wordpress took a path that made
Getting started is easy and doesn’t have to
cost a fortune.
them more useable for bloggers. Websites
have grown and changed and become more
We start this process with one of the great- interactive and profitable, and Wordpress
has improved on some of these, but not othest tools intended for bloggers. At the risk
ers, making it a better platform for bloggers
of being lengthy I am going to cover some
than tradition websites.
of the basics of Wordpress. What is wordwww.businessmarketingmag.com