Business Marketing Magazine Summer 2017 December 2015 The best of 2015 | Page 22

Marketing
Steve Drozdeck

M

erging marketing into almost everything you
do is very simple and highly rewarding, resulting in a regular stream of new prospects
that are magnetically attracted to you.

The problem for most smaller businesses is that they
don’t really know how to correctly market themselves
because they were never taught how to do it very well.
Do you spend enough time, effort and money at marketing, despite the fact that your long-term business
success is dependent upon it? Have you successfully
promoted your business, differentiating yourself from
your competitors.
This series on Integrated Marketing Strategies that will
show you scores of very powerful marketing techniques you can easily implement, and are inexpensive
yet effective. In fact, many of the ideas will be totally
free. You’ll be able to leverage yourself more effectively.
What do I mean by leveraging? Well, for instance, if
you record your sales presentation or seminar on a
product or service (you could give it to an individual
or a small group) you can easily break that recording
into a series of 3 to 5 minute mini talks and e-mail

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short mp3 audio files to your data base. Those receiving it, in turn, are encouraged to pass the recordings
on to their friends (viral marketing) who contact you
for the additional information you offer at the end of
each mp3. Now you’re getting the word out. Once you
have enough mini-talks, you can put them on a CD
and send to additional prospects.
Even better, each segment can be transcribed and
quickly made into a short article that is posted to your
website and sent to one or more of the e-zines with a
link back to your site. Once you have a collection of
transcripts, you can create a white paper …and even a
book. You get the idea. All of these represent excellent
opportunities to get more clients. And this is not even
taking into account the dozens of additional ways you
can repurpose your original talk.
Over the months ahead we’ll focus on each of the individual items, as well as many more, within the above
graphic. I’m going to go into much greater detail in the
January issue.