Business Marketing Magazine Summer 2017 December 2015 The best of 2015 | Page 21

The question is, why would we care? Back in April 2015,
Google created new rules in place that gave emphasis on
Mobile Friendly web sites. According to PewInternet.org,
64% of all adults have a smart phone or device and use it to
search the internet.
This means that if you have website that promotes or sells
your products or services, and you want to rank well in
Search Engine’s, your website should be either responsive,
or adaptive. Either way, the way we see Search Engine Optimization is changing drastically.
* http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html

Christy Smith is the Marketing Mentor at Fortune Cookie
Coaching with 20+ years experience in SEO and Social Media
Marketing.

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