Business First January 2018 January Business First Magazine pref | Page 44

T H O U G H T L E A D E R S HI P
B e w ar e
Hi st ori c
A s s u m pti o n s
b y Ul st er U ni v er sit y Vi siti n g Pr of e s s or Si m o n Bri d g e
I
n D e c e m b e r m y c o­ a ut h o r a n d I l a u n c h e d
t h e fift h e diti o n of o u r b o o k U n d e rst a n di n g
E nt e r p ris e, E nt r e p r e n e u rs a n d S m all
B usi n ess ( b y Si m o n B ri d g e a n d K e n O’ N eill
p u bli s h e d b y P al g r a v e). I n e a c h e diti o n w e
h a v e t ri e d t o p r o v e a n a c c e s si bl e s u m m a r y of
t h e c u r r e