About your Relationship with your Franchisor
Is your Franchisor:
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providing you with enough support?
using your marketing dollars effectively?
sourcing quality locations?
providing clear and positive leadership?
helping you to achieve your personal and financial goals?
monitoring and maintaining standards?
Sooner or later, Franchisees feel a little niggle of dissatisfaction with
their Franchisor. It can last for a quick second or two before you shrug
it off, or it can develop into full-blown animosity against the
Franchisor.
Did you know that the relationship with your Franchisor was bound to
suffer? Sad, but true. This is because the relationship follows a wellknown dependence-independence-interdependence flow that every
single franchisor/franchisee relationship works through.
So, how does that flow look from a Franchisee’s point of view?
It begins when you are a new Franchisee, and everything smells of
roses. You’re getting your training and support from your brand new
Franchisor, who you are sure is there just to help you become as
successful as you possibly can. This is the ‘dependent’ stage of your
relationship.
However, fairly soon, cracks begin to appear. You begin to question
the Franchisor’s decisions, how they are spending your fees, and
whether they really are the ‘business gods’ that you originally thought.
You come to believe that maybe all the success you’ve had to date has
been by your own hand – that maybe being part of a franchise had no
bearing at all.
You desire independence, so you test the franchise’s boundaries. You
push back, you refuse requests, you fail to follow the system and i ???)?????????????????????????????????????????????????????)??????????????((0