Toolkit
Would you like more structure? Download the Business Impact Analysis Template.
Product or Service Development
Product or service development is those activities associated with bringing a new, improved or
redesigned product or service to market. This can include research, marketing analysis, design,
and engineering.
Consider the crucial, time-sensitive tasks any departments involved in product or service
development need to complete. To help you identify these crucial tasks, ask yourself the
following questions:
-
Which business functions are critical and time-sensitive? Which can wait?
Which functions are high-priority? Which functions are low-priority?
How much downtime can each business function tolerate?
Which business functions are required to fulfill my legal and financial obligations
and keep cash flowing?
Which business functions are necessary to maintain a good reputation and market
share? Which business functions are necessary to adjust to changed
circumstances?
For each function you enter, be sure to include:
- Recovery time objectives (how long your business can survive without the
function before it goes under)
- Short-term plans to recover the business function
- Long-term plans to restore the function to its pre-emergency level
Attach any raw materials and supply lists that are necessary to recovering your product or
service development functions here.
Would you like more structure? Download the Business Impact Analysis Template.
Marketing, Sales, and Customer Accounts
Marketing, sales and customer accounts are those activities associated with informing existing or
potential buyers. This can include promotion, advertising, telemarketing, selling, and retail
management.
Consider the crucial, time-sensitive tasks any departments involved in marketing, sales and
customer accounts need to complete. To help you identify these crucial tasks, ask yourself the
following questions:
-
Which business functions are critical and time-sensitive? Which can wait?
Which functions are high-priority? Which functions are low-priority?
How much downtime can each business function tolerate?
Which business functions are required to fulfill my legal and financial obligations
and keep cash flowing?
Which business functions are necessary to maintain a good reputation and market
share? Which business functions are necessary to adjust to changed
circumstances?
For each function you enter, be sure to include:
- Recovery time objectives (how long your business can survive without the
function before it goes under)
22