Bulletin 2017-2018 BUI 2016 | Page 85

IEN 303 English for Finance and Economics (3 credits) Study of and practice in English language usage in banking, finance and economics, the terminology and skills in international economic and financial environments. terms in the field of marketing, finance, management for entrepreneurs. IEN 307 English for Business Consultancy (3 credits) A study and practice of reading, writing, and translating news and various types of articles with special focus on word choice, structure, format and style in newspapers, advertisements, public relations and broadcasting. Prerequisite: IMG 101, IMG 112, IMK 212 A study of how consultants operate and how to select and manage them. The course includes the English usage, terminology,theory and practice involved in client needs assessment, managing expectations, controlling project scop, ethics and evaluation IEN 305 English for Human Resource Management (3 credits) IEN 308 English for Business Training IEN 304 English for Mass Communication (3 credits) Study of fundamental principles in human resource management and English language usage for communication in human resource management including interviewing, writing scripts for the classified, replying to application letters, writing training projects, conducting training, and writing appraisal reports. Prerequisite: IMG 101, IMG 112, IMK 212 A study of the theory and practice of business training, training ne eds assessments, course design, implementation and evaluation. It covers various approaches to training and situationial effects. IEN 311 ASEAN Studies IEN 306 English for Entrepreneurs (3 credits) Prerequisite: IMG 101, IMG 202, IMK 212 A study English for Entrepreneurs in different ways as English for Small and Medium Enterprises (SMEs), English for Franchising Business, English for Online Entrepreneurs. Study basic conversation for entrepreneurs as business negotiation, price bargaining, servicing customers and study basic business (3 credits) (3 credits) The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation and the Association’s Major program and initiatives BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 83