IEN 223 Reading and Writing in Business English
(3 credits)
Prerequisite: IEN 103, IEN 104
This course involves the basic principles of rhetoric,
such as the elements of argument (purposes, an arguer,
audiences and issues) for reading and writing argumentative
and persuasive texts in business. This includes the analysis
of content and presentation of information and propositions in
newspaper and business magazine articles and editorials. The
course offers practices in techniques for developing argumentative/
persuasive essays.
IEN 224 English for Business Presentations
(3 credits)
Prerequisite: IEN 105
This course involves the public speaking, audio-visual
and other skills required for effective business presentations. The
relevant procedures, knowledge, and issues related to planning
and giving business presentations are covered as are the various
types of presentations used in today’s business environment.
Skills and knowledge in building and improving communication
and self-confidence are also be examined
IEN 231 English for Business Correspondence
(3 credits)
This course involves the study of rhetical principles for
explaining and persuading in business corresponsence.
82 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE
IEN 232 English for Electronic Communication
(3 credits)
Study of techniques, styles and language in writing
online and electronic communications in business organizations
and for e-commerce.
IEN 300 Translation I
(3 credits)
Prerequisite: IEN 103
Study of the basic principles and practice in translation
of business material including memos, letters, and product
information manuals and instructions from English to and from
Thai, translation problems and their solutions(This course is
offered for Thai students only).
IEN 301 English for Airline Business
(3 credits)
A study of the technical terms, structures, expressions
and documents in passenger handling, ticketing and rendering
other services ; practice in listening, speaking, writing and reading.
IEN 302 English for International Trade
and Industrial Management
(3 credits)
A study of technical terms, structures, expressions and
documents commonly used in international trade, international
marketing, import/export procedures and international
management; practice in listening, speaking, writing and
reading.