ICA 319 Publicity Design
(3 credits)
This course studies the creative and practical aspects
of how to design messages for publicity purposes. Stress is
placed on the art direction of publicity messages. Students
will examine the typography, layout, and design of print and
electronic media through the design flow for electronic and new
media systems. It emphasizes media for publicity purposes. The
course includes the creation of publicity materials.
ICA 329 Communication and Development
(3 credits)
This course examines the development, structure, and
roles of communication and mass communication systems in
social well-being, urbanization, and nation-building to support
the national plan in socioeconomic, political, educational, and
public health progress. The class also explores the effects, uses
and functions, roles, responsibilities, and ethics associated with
the use of mass media in development.
ICA 333 Speaking in Mediated Contexts
(3 credits)
Prerequisite: ICA 211
This is a practical course on the principles of spoken
mediated communication. Students will obtain practice in reading
broadcast news, being an MC, running press conferences, etc.
ICA 335 Event Planning
(3 credits)
This is a practical course where students will use the
techniques and processes of event planning to plan an actual
event. The actual planning, designing, coordinating, promoting, and evaluating of events are emphasized. Types of events
72 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE
used by the communication industry and connecting events to
communication goals are also discussed.
ICA 337 Brand Communication
(3 credits)
ICA 338 Training and Development
(3 credits)
ICA 339 Digital Media
(3 credits)
This course introduces students to the theories and
techniques used in integrated branding communication in various
settings. Students will examine how to build brands and how
to do brand positioning, as well as rebranding and refreshing
brands. Students will also explore how to use a communication
plan to accomplish the goals of branding activities.
This course provides students with an opportunity to
learn how to design communication training and development
programs beginning with the needs assessment and continuing
through to the evaluation phase. Adult learning theory, connecting training to goals, and making use of information technology
tools for training purposes are also emphasized. Actual skills in
helping others improve their communication ability are developed
through practice.
This course studies the process of digital media and
its impact on society and culture. Emphasis is place on the
characteristics and requirements of digital media for various uses
relating to trust, credibility, and accountability. The evolution of
digital media, convergence of technology, citizen journalism, and
other user-generated media are also explored in this course.