ICA 322 Message Analysis
(3 credits)
This course examines the classical and contemporary
models for analysis of messages. The course discusses the
techniques applicable to a variety of basic message types
in modern contexts. Students will obtain practice in message
analysis. Students will learn to use media and information literacy
for their written analysis.
ICA 326 Communication Laws, Ethics,
and Professionalism
(3 credits)
This course examines laws, ethics, and professionalism as they relate to the field of communication. Emphasis is
placed on the study of judicial and legal regulation of media and
commercial speech as well as professional codes of ethics in
the communication field. Case studies are used to help students
grapple with course content.
ICA 411 Leadership Communication
(3 credits)
This course promotes leadership development through
the study of leadership theory and practical application. The
course focuses on building leadership competencies in
multicultural environments. Mentoring, problem-solving, and
influence strategies are practiced to bring about community
and organizational change.
ICA 414 Communication and Conflict
to conflict management and negotiation through the use of case
studies and role-play situations. The ethics of conflict resolution
and negotiation are also addressed.
ICA 421 Communication and Campaigning
(3 credits)
ICA 429 Seminar in Communication
(3 credits)
Prerequisite: ICA 221
This course studies the theories, practices, and strategies of persuasion, planning, and management in campaign
situations, such as political, religious, informational, fundraising,
advertising, etc. Students may participate in local, national, or
international campaigns, or do an in-depth research paper.
This course provides students with the opportunity
to critically examine current theories, research, and issues in
communication through discussions with industry leaders.
Major Electives
ICA 316 Media and Society
(30 credits)
(3 credits)
This course examines the interrelationship between
mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and
services of mass media. Emphasis is placed on media literacy
and professional ethics of both public and community media.
(3 credits)
This course examines the communication dynamics
involved in managing various types of conflicts and negotiation
situations. Students will examine theory and strategies related
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 71