Bulletin 2017-2018 BUI 2016 | Page 73

ICA 322 Message Analysis (3 credits) This course examines the classical and contemporary models for analysis of messages. The course discusses the techniques applicable to a variety of basic message types in modern contexts. Students will obtain practice in message analysis. Students will learn to use media and information literacy for their written analysis. ICA 326 Communication Laws, Ethics, and Professionalism (3 credits) This course examines laws, ethics, and professionalism as they relate to the field of communication. Emphasis is placed on the study of judicial and legal regulation of media and commercial speech as well as professional codes of ethics in the communication field. Case studies are used to help students grapple with course content. ICA 411 Leadership Communication (3 credits) This course promotes leadership development through the study of leadership theory and practical application. The course focuses on building leadership competencies in multicultural environments. Mentoring, problem-solving, and influence strategies are practiced to bring about community and organizational change. ICA 414 Communication and Conflict to conflict management and negotiation through the use of case studies and role-play situations. The ethics of conflict resolution and negotiation are also addressed. ICA 421 Communication and Campaigning (3 credits) ICA 429 Seminar in Communication (3 credits) Prerequisite: ICA 221 This course studies the theories, practices, and strategies of persuasion, planning, and management in campaign situations, such as political, religious, informational, fundraising, advertising, etc. Students may participate in local, national, or international campaigns, or do an in-depth research paper. This course provides students with the opportunity to critically examine current theories, research, and issues in communication through discussions with industry leaders. Major Electives ICA 316 Media and Society (30 credits) (3 credits) This course examines the interrelationship between mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and services of mass media. Emphasis is placed on media literacy and professional ethics of both public and community media. (3 credits) This course examines the communication dynamics involved in managing various types of conflicts and negotiation situations. Students will examine theory and strategies related BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 71