IMK 323 Sales Management
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study sales management starting from buyers’need
analysis, selecting the products to sell, sales management,
using quota, sales segmentation, sales compensation as bonus,
commission, international trips, characteristics of sales leader
such as sales manager, developing sales team, and evaluating
sales of salespersons. In addition, writing sales management plan
and developing sales team, and selling techniques, negotiation
techniques.
IMK 329 Marketing Channels
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study marketing channels, distribution and services for
nowadays like distribution from production place to consumers,
distribution by using single or many middlemen, distribution by
using electronic media, transportation and logistics about basic
marketing, different characteristics of distribution channel like
on-line.
IMK 330 Retailing Management
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study retailing in different forms as small shop, vending machines, online websites, convenience stores, department
stores, modern trades. Study marketing techniques for retailing
as buyers’ emotional stimulating, using marketing media for
retailing commerce, retaling by customer participation and study
retailing problems.
IMK 333 Export-Import Management
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study export-import management and its process
as starting from purchasing, issuing invoices, sourcing, study
consumer demands, transportation management, and issuing
document for export-import, custom duty and general laws about
export-import problems, problems of obstructing free flows of
export-import and study organization related to export-import
management as export promotion department.
IMK 335 Promotion Management
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study promotion management and forms of promotion as sales promotion, publicity, discounting, and couponing.
Study budgeting and allocation for marketing promotion and
process for business, including evaluating promotion that used
such as evaluation of sales promotion and rewarding that have
been implemented.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 61