ITM 413 Seminar in Tourism
(3 credits)
Prerequisite: ITM 121 or Dean’s Approval
This course explores various situations and issues
in the tourism industry. Students have opportunities to invite
experts in tourism related industries to share their experiences
and valuable knowledge for the purpose of applying it to their
future careers.
Major Electives
Students have to choose on e track of concentration
tracks;
1) Creative Tourism Business Track
ITM 341 Creative Travel Planning and Organizing
(3 credits)
Prerequisite: ITM 225 or Dean’s Approval
A study of principles and elements of tour organizing,
process and techniques of tour planning, creative tour itinerary
writing, marketing and public advertising. Students have
opportunities to organize an actual tour for a real destination.
ITM 342 E-Business for Tourism Industry
(3 credits)
Prerequisite: IIT 201 or Dean’s Approval
This course provides the background of E-business
development with the supporting advancement of modern
technology, electronic information exchanges, customer relation
management along with business development through electronic
media. The study wil be hands-on in the computer lab.
ITM 343 Creative Tourism
(3 credits)
ITM 344 New Product Development in Tourism
(3 credits)
ITM 345 Entrepreneurship for Tourism Business
(3 credits)
Prerequisite: ITM 121 or Dean’s Approval
This course explores the meaning, concepts, and
forms of creativity in tourism as a value adding element of the
tourism business through case studies and field trips.
Prerequisite: ITM 225 or Dean’s Approval
This course explores the market demands and
trends as well as the business environment in order to
identify the market opportunities for new products or business
development in response to the market needs. Market survey
and new product presentation to the tourism industry are also
studied.
Prerequisite: ITM 225 or Dean’s Approval
A study of roles, types, and characteristics of
entrepreneurship including business planning, analysis, and
business environment evaluation for both internal and external
aspects along with the pathway and opportunities to become
an entrepreneur in the tourism business. This course includes
field trips.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 95