ICA 413 Issues and Crisis Management
(3 credits)
This course examines the role of communication in
crisis and issue management and intervention. Students will
practice the strategies and tactics needed in handling and
managing issue and crisis situations through the use of case
studies and current events.
ICA 423 Advanced Writing for Communication
Professions
(3 credits)
Prerequisite: ICA 311
This course has students practice specialized writing
relevant to strategic communication in contexts such as
advertising, blogs, press releases, reviews, briefings, etc.
The course will be project based, requiring research to
complete a portfolio.
ICA 427 Special Topics in Communication
(3 credits)
The course examines a communication or media topic
of interest to both students and faculty. The topic will vary
from semester to semester.
ICA 430 Cooperative Education
(6 credits)
Prerequisite: ICO 301
The study of actual working processes in a realworld
establishment in the capacity of an employee to prepare the
student for future careers in the most systemic manner
possible. The student will be assigned to a full-time position
at an establishment for a minimum period of one educational
term or sixteen weeks. The job is one of quality that offers
the possibility of relevant work-integrated learning or
project-based learning and contributes to the benefit of the
entity. The student will be evaluated on their performance by
the faculty and the establishment. As well, the student will
be required to deliver a report summarizing their
performance following the conclusion of their cooperative
education work assignment.
ICA 445 Practicum in Communication
(3 credits)
ICA 490 Independent Study
(3 credits)
ICO 301 Pre-Cooperative Education
(3 credits)
IBA 111 Introduction to Business and
Entrepreneurship
(3 credits)
This course provides students with the opportunity to
apply theories and skills developed in the major by producing a real-life communication project. Students should leave
this class with a portfolio of their work.
This is a course of individualized study under faculty
supervision. The completion of a project is required.
The study of concepts behind the cooperative education system and the development of readiness and various
capabilities, such as job application letter writing, employer
screening, job interview techniques, communication skill
improvement, personality, teamwork, organizational culture,
creative thinking techniques, report writing, and presentation
techniques, as well as entrepreneurial skills, recommended
practices at work, and workplace safety.
This course studies introduction to business knowledge
alongside with creative and innovative managerial practices of
successful entrepreneurship and new venture creation. The
course explores the entrepreneurial concepts of business
management, including planning, raising capital, using
business information, managing employees, and marketing
products and services. Fundamental business concepts in
major areas, such as business environment, marketing,
accounting, finance, management, production and international
business are included. Students will be challenged to apply
principles and concepts to create new business venture and
develop the skills necessary for entrepreneurial success.
Building entrepreneurial spirit in making business decisions
and enhancing long-term business success through innovation
in management and understanding business ethics, character
development, social responsibility, organizational culture, and
special issues in a global economy.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 73