ICA 221 Communication and Persuasion
(3 credits)
This course examines the modern process of
communication in changing human thinking, beliefs, attitudes,
and behaviors. Students will explore the persuasiveness of
discursive and non-discursive communication through the analysis
of contemporary persuasion problems. Sites for students’ investigation
include organizational, mediated, political, and movement messages.
ICA 235 Communication Theory
(3 credits)
This course identifies the purpose, history, and
application of key social and rhetorical theories of communication.
Students will seek to understand issues of epistemology, ontology,
and axiology when discussing the goals and methods related
to relevant communication theories.
ICA 314 Communication Research Methods
(3 credits)
This course examines the process and design of
various quantitative and qualitative communication research
methodologies. Students will gain experience in asking significant
questions about communication and using systematic methods
to find answers.
Major Requirements
ICA 310 Visual Communication
(30 credits)
(3 credits)
This course provides an introduction on how to use
photos, videos, and images to communicate. Emphasis is on the
use of photos, videos, and images for communicative purposes.
Students will create visual communication pieces as part of the
course.
ICA 311 Writing for Communication Professions
(3 credits)
ICA 312 Image and Reputation Management
(3 credits)
ICA 321 Media Planning and Buying
(3 credits)
This course studies the written organization and
operation of various media pieces, such as public service
announcements, press releases, broadcast news segments,
advertisements, etc. Emphasis is on clear writing and correct
format of media pieces.
This course investigates the concepts and theories
related to image and reputation management. Emphasis is on
the application of image and reputation management in building credibility for and loyalty toward organizations. Students will
also analyze situational factors affecting image and reputation
management.
This course studies the strategy, techniques, and
problems of planning and buying media. Students will learn to
use syndicated sources of media information.
70 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE