ICA
ICA
ICA
ICA
ICA
ICA
335
337
338
339
413
423
ICA 427
ICA 430
ICA 445
ICA 490
ICO 301
IBA 111
Event Planning
Brand Communication
Training and Development
Digital Media
Issues and Crisis Management
Advanced Writing for Communication
Professions
Special Topics in Communication
Cooperative Education
Practicum in Communication
Independent Study
Pre-Cooperative Education
Introduction to Business and
Entrepreneurship
Free Electives
3
3
3
3
3
3
3
6
3
3
3
3
(6 credits)
Free electives include all other courses offered by
Bangkok University International or those approved by BU
International Policy Committee.
Communication Arts Courses
ICA 111 Introduction to Communication
(3 credits)
This course introduces students to communication as
a process and its applications in various modern contexts such
as interpersonal, group, organizational and mass communication.
The course will focus on understanding the principles underlying
communication behavior and the factors affecting the effectiveness
of communication in modern contexts. Students will be asked
to explore, question, and understand the world through
communication.
ICA 120 Intercultural Communication
(3 credits)
ICA 121 Introduction to Mass Media
(3 credits)
ICA 211 Effective Public Speaking
(3 credits)
This course explores the role of communication in
understanding, accepting, and appreciating cultural differences.
Students in this course will understand that culture includes not
only issues of nationality, ethnicity, and race, but also gender,
socioeconomic status, religion, age, etc. Through the use of
co-cultural, cross-cultural, and intercultural examples, students
will explore how communication is a key component of bridging
cultural differences.
This course introduces students to the different types
of mass media, including include print, broadcast, electronic and
other modern forms of mass media. Students will examine the
role, structure, process, impacts, effects, and ethics of mass
media in modern society.
This course is a practical course in the principles
of public speaking. Its emphasis is on message organization,
reasoning with evidence, and delivery skills. The basic principles
are creatively applied in a variety of formal and informal public
speaking situations.
ICA 215 Communication Planning and Management (3 credits)
This course introduces students to the principles and
processes of systematic communication planning and evaluation
from a communication theory and research perspective. Students
will leave this class having created a communication plan.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 69