IMG
IMK
IPM
IPM
IST
428 Strategic Management
212 Principles of Marketing
213 Human Resources Management
323 Organizational Behavior
202 Business Statistics
3
3
3
3
3
Major Requirements (30 credits)
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
321 Consumer Behavior
322 Product Management
329 Marketing Channels
335 Promotion Management
337 Service Marketing
421 Marketing Research
424 International Marketing
425 Marketing Planning
and Competitive Analysis
IMK 426 Marketing Management
and Strategy
IMK 427 Pricing Strategy
3
3
3
3
3
3
3
3
3
3
Major Electives (12 credits)
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
IMK
ICO
323 Sales Management
330 Retailing Management
333 Export-Import Management
336 Eletronic Marketing
338 Integrated Marketing Communic ation
339 Sustaining Business Marketing
340 Customer Relationship Management
422 Special Topics in Marketing
423 Seminar in Marketing
428 Doing Business in Chaina
430 Cooperativee Education
490 Independent Study
301 Pre-Cooperativee Education
Free Electives
3
3
3
3
3
3
3
3
3
3
3
3
3
(6 credits)
Free electives include all other courses offered by
Bangkok University International College or these approved by
the Bangkok University International College Policy Committee.
Courses available include, but are not limited to, the following:
ICA
ICN
ICN
ICS
IFI
222 Modern Presentation Techniques
101 Chinese I
102 Chinese II
310 Computer Programming
422 International Finance
3
3
3
3
3
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 59