Bulletin 2017-2018 BUI 2016 | Page 137

HRI 401 Sales and Marketing for International Hotel and Restaurant Businesses The course introduces modern approaches to services, marketing, the marketing of the hotel and restaurant business, and the elements of the marketing mix (service, price, distribution and promotion) as applied to the business. The course also suggests a comprehensive strategy for this vital sector. HRI 403 Strategic Planning and Development for International Hotel and Restaurant Businesses The course will enhance students’ understanding of the strategic planning process and its application to the international hotel and restaurant business. The course also presents an overview of strategic management policy making, electronic marketing, and marketing plan implementation. HRI 404 Feasibility Studies and Facilities Planning for International Hotel and Restaurant Businesses affecting a proposed new hotel or restaurant, as well as the Major Electives Courses (30 Credits) Special Interest Courses: Hotel Management Track HRI 391 Hotel Design and Decoration This course includes concepts, theories, and methods of how to design and decorate hotels. In addition, the course emphasizes the importance of other factors included in hotel design and decoration, such as location, environment, budget, law, and social responsibility. HRI 392 Hotel Facility Planning and Maintenance The course covers hotel facility planning and maintenance; the methods of providing facilities and services, fac ityl si atisfaction assessment, selection, design and adaptation of hotel facilities, together with hotel facility technology and facility maintenance in the hotel. HRI 393 Organization Behavior in Hotel Business This course includes concepts and theories regarding organizations, organizational analysis, human resources, motivation, interpersonal communication in a hotel, working behavior, relationships and teamwork, attitude and interpersonal communication, management roles and decisions which affect human resources, conflict resolution, and behavior control of human resources in the hotel industry.