HRI 401 Sales and Marketing for International Hotel
and Restaurant Businesses
The course introduces modern approaches to services,
marketing, the marketing of the hotel and restaurant business,
and the elements of the marketing mix (service, price, distribution
and promotion) as applied to the business. The course also
suggests a comprehensive strategy for this vital sector.
HRI 403 Strategic Planning and Development for
International Hotel and Restaurant Businesses
The course will enhance students’ understanding of
the strategic planning process and its application to the international hotel and restaurant business. The course also presents
an overview of strategic management policy making, electronic
marketing, and marketing plan implementation.
HRI 404 Feasibility Studies and Facilities Planning for
International Hotel and Restaurant Businesses
affecting a proposed new hotel or restaurant, as well as the
Major Electives Courses
(30 Credits)
Special Interest Courses: Hotel Management Track
HRI 391 Hotel Design and Decoration
This course includes concepts, theories, and methods
of how to design and decorate hotels. In addition, the course
emphasizes the importance of other factors included in hotel
design and decoration, such as location, environment, budget,
law, and social responsibility.
HRI 392 Hotel Facility Planning and Maintenance
The course covers hotel facility planning and
maintenance; the methods of providing facilities and services,
fac ityl si atisfaction assessment, selection, design and adaptation
of hotel facilities, together with hotel facility technology and
facility maintenance in the hotel.
HRI 393 Organization Behavior in Hotel Business
This course includes concepts and theories regarding organizations, organizational analysis, human resources,
motivation, interpersonal communication in a hotel, working
behavior, relationships and teamwork, attitude and interpersonal
communication, management roles and decisions which affect
human resources, conflict resolution, and behavior control of
human resources in the hotel industry.