IEM 326 Business Negotiations and Problem Solving (3 credits)
IEM 335 Marketing for Entrepreneurship
(3 credits)
Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval
Study concepts and negotiation techniques and
business problem solving today, forms and concepts of business
reconciliation and necessary law involved, techniques and
concept in dealing business in domestic and international
level, business problem solving in domestic and international
level. In addition, study public and private organizations that
help in modern business negotiation.
IEM 336 Living the Entrepreneurial Experience
(3 credits)
IEM 337 Entrepreneurship for ASEAN Economic
Community
(3 credits)
IEM 327 Logistics and Supply Chain Management (3 credits)
for Entrepreneurship
Prerequisite: IEM 311 Entrepreneurship or Dean’s Approval
Study logistics and Supply Chain Management for
Entrepreneurs since study of essential logistics forms,
structures and system, study supply chain for entrepreneurs
since raw material sourcing, production, inventory management,
warehousing, buying and selling, transportation, reverse
engineering, including technologies for logistics today such as
online database system, RFID use.
IEM 334 Entrepreneurial Business Strategy
(3 credits)
Pre-requisite: IEM 311 Entrepreneurship or Dean’s Approval
Study important entrepreneurial business strategy
such as market-entry strategy, marketing strategy, advertising
strategy, publicity, using direct and indirect marketing strategy,
and developing concepts of modern marketing strategies
indifferent forms as developing business model for entrepreneurs, human resource management strategy, financial strategy
for entrepreneurship.
Pre-requisite: IEM 311 Entrepreneurship or Dean’s Approval
Study marketing theories and marketing management for entrepreneurs by studying marketing theories and
marketing management in general and study marketing
theories and marketing management for different kindsof
entrepreneurs as small and medium enterprises, online entrepreneurs, industrial entrepreneurs, and service entrepreneurs
and learn entrepreneurial marketing techniques to apply in the
diffent kinds of entrepreneurs.
Pre-requisite: IEM 311 Entrepreneurship or Dean’s Approval
Study living the entrepreneurial experience, thinking
ways, attitudes, decision making, study how to run the entrepreneurial business in different periods or stages as growth,
deciline, ways to deal with problems and business uncertainty, coping with suppliers, producers and competitors and
case study.
Pre-requisite: IEM 311 Entrepreneurship or Dean’s Approval
Study thoughts, attitudes and ways of doing
business of entrepreneurs in ASEAN Economic Community
such as Vietnam, Indonesia, Malaysia, how to take advantages
of being a country member in ASEAN Economic Community
(AEC). Importance of ASEAN Economic Community (AEC)
integration, characteristics and strategies to use in doing
business for entrepreneurs in ASEAN Economic Community
(AEC). Buisness opportunities, strategies and techniques to
succeed in doing business in ASEAN region, general knowledge of ASEAN Economic Community (AEC) for interesting
investors such as laws, societies and cultures, and economies.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 107