Shipper |
2 |
Tank & ISO Containers |
4 |
Depot Services |
10 |
Components |
12 |
Sector Focus : Powders & | |
Granulates |
16 |
Loading & Bagging |
18 |
Logistics |
20 |
Ports & Storage |
22 |
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Suttons Tankers has secured a new contract with fertiliser supplier Yara UK . The Widnes-based operator will be transporting liquid fertiliser for Norwegian company Yara , helping serve farmers across the UK . The new partnership will see Suttons take control of seven Yara-liveried tankers , carrying fertiliser stocks from ports in the North East and South East of England to storage depots in Yorkshire and Suffolk . “ As experts in bulk liquid and chemical transport this is a significant contract for our tanker division , allowing the company to diversify into another new market ,” said Michael Cundy , managing director of Suttons Tankers . Daniel Barley , of Yara UK , added : “ We look forward to strengthening our relationship with Yara which is a significant European agriculture firm with a worldwide presence and sales to more than 160 countries .” “ With safety as our number one priority , we need to be sure that our fertiliser is delivered , safely and on time ,” he continued . “ We were |
impressed with Suttons ’ attention to detail and we are looking forward to working with their team in delivering our nutrients to farms across Great Britain .” Meanwhile , Suttons has updated its brand identity . The new brand is an evolution of the old familiar gold laurel which has been updated with the chevrons replacing the wreath . The double-S is now modern , and the font is described as a clean and bold sans-serif . The new branding is being applied to all Suttons current assets as well as all the new vehicles and tank containers being bought in the group ’ s current £ 25 million investment programme . The purpose of the brand update is to support the communication of the company ’ s vision . Group CEO John Sutton explained : “ As a major logistics supplier to the chemicals industry , Suttons
Suttons new brand image
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recognises that it needs to provide a service which supports the expectations of the industry . Although our strategy , investment plan and people development support this , we felt that the brand identity did not . “ It has been 30 years since we last looked at our brand . Although we are rightly proud of our heritage and are proud to have our name ‘ over the door ’, we recognised that the brand appeared to be all about tradition and did not speak to the future . So we have updated the brand but kept it a familiar evolution of the old brand . “ Now , when our customers look at it , we hope that they will feel it portrays the right things about our strategy and vision , which is to use advanced information technology and assets to provide world class service levels to our customers globally .” |