BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PROFILE / TUTORIALOUTL BUILDING A CONSUMER PSYCHOLOGICAL AND CULTURAL PRO

Building a Consumer Psychological and Cultural Profile FOR MORE CLASSES VISIT www.tutorialoutlet.com Building a Consumer Psychological and Cultural Profile Assignment 1 Objectives: To examine how psychological as well as cultural factors influence consumer buying behavior. To apply these factors when creating a Marketing strategy for a product or service. Assignment 1 Description: In the New Shoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market. Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below. 1. When Creating your Cultural Profile include the following elements: i. Cultural Types ii. Subculture iii. Social class iv. Communication (verbal and non verbal) that can impact the Marketing process v. Social ( networks, family, roles and status) vi.