INSTAGRAM STORIES
Getting Started
• Instagram stories are a fun feature included
with every account that allow you to create
bite-sized snippets of content which are
viewable for 24 hours before they disappear.
• Stories provide a great medium for sharing the
human side of a brand and “in-between”
moments, versus the feed which is typically
curated and planned ahead of time.
• At the top left-hand corner of your Instagram
feed, press the camera icon in order to
get started.
Best Practices
• Instagram stories can be photos or videos that
are 15 seconds or less.
• Use Instagram stories to give your followers
(and prospective followers!) a behind-the-scenes
look into your salon.
• Keep a steady pace and the phone as level as possible when panning for video.
• Mix up the content – Don’t show the same image or background in each photo/
video. Variety is good!
• Record in the vertical position.
• Utilize the location feature when attending and covering events so that viewers
know where it is taking place.
• Stories disappear after 24 hours, so be sure to save the images and videos that
you do not want to lose. You can do so by simply clicking the “More” button at the
Social Media Best Practices Guide | Instagram
9