Tell John Paul Mitchell Systems About Your Videos
• We’ll consider adding your video to our official channel at https://www.youtube.com
PaulMitchellChannel.
• Our goal is to create a one-stop video community where prospective salons, stylists,
students and customers can become familiar with the JPMS brand.
How to Handle Comments on Your Videos
To address negative comments, thank the users for their feedback and provide an email
address where they can send full details of the issue. Example: Thank you for your feedback.
We are sorry to hear about . Please email @ so we may resolve this problem.
Comments posted to your YouTube video provide important insight into how current and
prospective customers perceive your salon, giving you the opportunity to enhance your
customer service.
YouTube Do’s And Don’ts
Do’s
• Do treat YouTube as an extension of your website.
• Do use the full name of your salon as your username.
• Do monitor comments and report offensive content.
• Do fill in your profile description.
— A keyword-laden description is essential for SEO purposes and for users who are
searching for a specific Paul Mitchell salon. Include the full name of your salon and a
link back to your salon’s website.
Dont’s
• Don’t use a nickname as a username.
— This is how people will find you and identify you.
• Don’t post boring/unedited footage. Spend some time creating great content!
Social Media Best Practices Guide | YouTube
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