YOUTUBE
What Is Youtube?
• YouTube is a video-sharing platform that
allows people to easily upload and share
video clips on www.youtube.com.
— Hundreds of millions of videos are watched
daily on YouTube—and every minute, 300 hours
of video are uploaded to the site!
• When a YouTube video is uploaded, you will
receive a URL link which allows you to place
the video on blogs, Facebook, and other
social sites. This makes it simple to share the
video in multiple places across the Internet.
• YouTube gives each salon a chance to display
their location in greater detail. Videos can be
a great way to bring your salon to life online
on a channel that is sought after by all
demographics!
What Content Should You Put in Your Videos?
• Showcase your salon’s culture—including events, hair tutorials, services, etc.
Consider creating a series that has multiple episodes.
• Always use professional equipment and high-quality videos. Be authentic and
highlight positive aspects of the experience.
• Keep the footage no longer than 3-4 minutes. Anything longer will lose the
viewer’s attention unless every moment is eye-catching!
You Have a Video, Now What?
1. Create a professional profile for your salon on YouTube.
Social Media Best Practices Guide | YouTube
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