TIKTOK
What Is TikTok?
TikTok is the premier global destination for short-form
mobile videos, where audiences make every second
count. TikTok enables everyone to be a creator, and
encourages users to share their passion and personal
creative expression through their videos. At the time
of the creation of this guide, TikTok is also the most
downloaded social app in the world with approximately
75% of the audience under the age of 34 (Gen Z and
Millenials).
What Type of Content Performs Best
• Short and vertical video clips under 15 seconds.
• Catches viewers’ attention immediately, keeping
in mind that most viewers are not familiar with
JPMS or its salons.
• Content that matches the song it’s paired with
extremely well, either with the beat or the lyrics.
Keys to TikTok’s Popularity
lnstagram, Facebook, Snapchat, Youtube, and Twitter all use one mechanism to keep
users. If a video is created or uploaded to these platforms, it’s locked in this proprietary
video format. Meaning if you want to share content from these platforms, you’re likely
sharing the content within that platform. TikTok specifically doesn’t have this restrictive
block. If you want to download anyone’s video from TikTok, there’s a big button to save
it to your phone or other media player; with no restrictions on staying in the app. TikTok
feels comfortable letting their users leave the app. Retailers have begun to surge onto
TikTok as a social media channel. The opportunity for viral exposure is real!
Social Media Best Practices Guide | TikTok
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