Pinterest Do’s And Don’ts
Do’s
• Do use the full name of your salon as your username.
• Do set up the account as a business profile, as this allows you to view insightful
analytics.
• Do fill in your profile description thoroughly.
— A keyword-laden description is essential for SEO purposes and for users who may
be searching for a specific Paul Mitchell salon. It should include the full name of your
salon and a link back to the salon’s website.
• Do pin regularly.
• Do post vertical images for pins.
• Do monitor comments and report any offensive content.
• Do include relevant keywords in your Pinterest Display Name, Bio, Board Titles and
Board descriptions.
— As you are probably noticing, keywords are the name of the game when it comes to
this platform! They will maximize your chances of ranking on Pinterest, and therefore
being seen.
— An easy way to find keywords is to “search” a word or phrase. Once you do,
Pinterest will automatically provide you with other keywords that are related.
• Do create a handful of “boards” that are related to your industry.
Some examples would be:
— Hair styles
— Hair colors
— Barbering
— Salon culture
• Do create beautiful, branded covers for each board.
— This helps the Pinterest account as a whole look cohesive and more appealing
to your audience
— A great free tool that you can use to do this is Canva
Social Media Best Practices Guide | Pinterest
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