What Content Should You Include in Your Pins?
As a general rule of thumb, the content that you publish on Pinterest should always be
relevant to your audience’s interests. Put yourself in their shoes and before posting,
ask yourself: “Is this the type of content I would personally search for?”
For example:
• Stylists Featured Work
• Salon Events
• Beauty Tips and Tutorials
• Inspirational, uplifting quotes
Pinterest Etiquette
Pinterest has a somewhat unexpected purpose: to drive users away from Pinterest.
• Every image ought to direct the viewer back to the source from which it was pulled.
• If you pin a cool picture and fail to link it to a source, get ready for a barrage of
“source!?” comments.
• Pinterest can be an opportunity to intertwine yourself even deeper into your local
community by directing people to the websites of other local businesses.
• Remember, Pinterest is not intended for self-promotion, but as a tool to tell your
story and illustrate your location’s personality. A brand’s story is often its most
effective selling tool.
Pinterest SEO: Tips on How to Optimize Your Pins for Search
• Include keywords in the title of each pin and board. The title is the most important
set of words that search engines will pick up. Create a title that describes your pin
and uses keywords to help that search engines will pick up. Make your title concise,
but SEO rich.
• Write a unique, keyword-rich brand description that includes a URL. This is your
chance to introduce yourself. Imagine you were shaking hands with each viewer.
What would you want them to know about your salon, its services and its culture?
Include commonly searched words and locations in your description. This will vastly
improve the chance of you showing up in any given search.
Social Media Best Practices Guide | Pinterest
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