Brochures Salon Social Media Guide 2020 | Page 19

PINTEREST What Is Pinterest? Pinterest is a visual search engine that is particularly helpful for finding inspiring, useful ideas and projects. It is available via www.pinterest.com and/or a mobile app. • The platform allows users to upload, save and sort images—referred to as “pins”—from around the web. • Pinterest features a search bar to explore the network for images (aka pins) according to your interests. • When you click on a “pin,” you will be redirected to the originating source of that image. How is Pinterest Used? • People post beautiful and inspiring pictures recipes, how-to’s and more on Pinterest. • The pictures can be “liked” or “repinned” —repinning puts that image onto your own board. • Viewers can also comment on pins. Why Should I Put My Salon on Pinterest? • Pinterest will boost the overall web presence of your salon, in addition to your search engine optimization (SEO). This helps drive more exposure for your salon. • You can link pins directly to your salon website where users will be able to request information. Social Media Best Practices Guide | Pinterest 19