• Don’t post engagement bait asking followers to comment with specific answers or
take action such as reacting (like, love, wow, etc.), tagging or sharing. Click here
for more information.
The Facebook Algorithm
When posting content, it is important to always keep the Facebook algorithm in mind.
Facebook has indicated that, at the time this document was produced, it will be:
• Prioritizing comments and shares as more important than likes
• Prioritizing posts that spark conversations and meaningful interaction among people
• Giving preference to video that people seek out
• Giving less visibility to posts that link to external pages
Additionally, it is recommended to:
• Scale back on the frequency of posts
• Create posts that tell a story
• Use the “Live” feature, as video is more important than ever
• Master Facebook ads and boosted posts
• Avoid using language that asks for likes/comments
• Post timely, relevant content (i.e., images that document the uniqueness of your
salon, its culture, etc.)
Social Media Best Practices Guide | Facebook
17