• Do vary your types of content.
— Aim for posts that are resourceful, interesting and engaging. This will ensure
your audience stays entertained!
— Salon news, events, and photos of stylists’ work typically generate high
engagement on this platform.
• Do be personal, but don’t use “I” or your personal opinion.
— People want to do business with a real person, so be real, but remember that you
represent the JPMS brand and must always be professional.
— What you say online not only affects your salon but every other PM salon and
the brand.
• Do interact with fans. Don’t be in everyone’s business.
— It’s important that you have a conversation with fans, but do not mistake
conversation with excessive small talk or constant responses to other posts.
— Remember, this is a customer service tool, not a personal Facebook page,
and it should be used as such.
— Responses should be prompt and genuine.
• Do update your business page’s cover photo regularly. It can be used to promote
an upcoming event, or share salon-related photos.
• Do monitor your page’s analytics. With a business page, you have access to tools
that track the impact and reach that your page has. To access it, visit the “Admin
Panel” at the top of your page, as pictured below.
Dont’s
• Don’t be argumentative if you receive a negative comment. Remember that
everything you post is public, and your business’s social media accounts are a
direct reflection of the Paul Mitchell brand. Write responses with the outside
viewer in mind.
Post and page performance
can be found here.
Social Media Best Practices Guide | Facebook
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