Now, you have set up a Facebook Business Page! It’s time to add some content to it.
Ways to Use Facebook
• Create Photo Albums for events, and periodically upload to them
• Post content directly on to your feed with captions explaining the photo/video
• Create an official “Event” for events that are open for the public—this way you
can gauge how many people are interested in attending
• Share relevant content posted by the national Paul Mitchell Facebook page
• Interact with relevant brands by liking their page and their content
Facebook Do’s And Don’ts
Do’s
• Do post frequently, but not too frequently.
— Your posts will show up in your fans’ newsfeeds. You don’t want to overwhelm
them, but you don’t want them to forget you exist.
• — It is common practice to post 2-3 times per week. Exciting news and/or events
may warrant an additional post.
Social Media Best Practices Guide | Facebook
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