Instagram Do’s and Don’ts
Do’s
• Do allocate time to respond regularly to followers.
• Do post relevant, helpful and insightful information.
• Do be consistent in posting regularly to keep momentum and generate results.
• Do get permission and credit any user generated images you post.
Example: “Photo Credit: #PMTS Future Professional @johnsmith.”
• Do monitor your posts to track likes and comments. This will help you determine
what type of content performs best on your channel.
• Do utilize a handful of niche, relevant hashtags.
— This will help boost overall visibility.
— By using the official JPMS™ branded hashtags (refer to the JPMS Hashtag
Strategy 2020 guide), it allows the company’s Instagram accounts to see your
posts and potentially repost them if they like what they see!
• — Examples: #PaulMitchell, #TampaHairStylist, #JPMSProud
Dont’s
• Don’t use Instagram to only push ads or brand messaging. Limit yourself to the
occasional discount offer, etc.
• Don’t be boring!
• Don’t post photos with copyright stamps.
• Don’t repost a photo without checking the owner’s profile first. Make sure the
profile doesn’t contain inappropriate photos.
Social Media Best Practices Guide | Instagram
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