Brochures Product Guide 2018 - Page 4

DEMI-PERMANENT HAIR COLOR CREATE EVERY SHADE OF GORGEOUS. The Demi Demi-Permanent Hair Color What it does: The Demi conditions hair while it colors, providing incredibly rich opaque results with exceptional shine. • Brings dull, weary ends back to life or corrects unwanted tonality. • Provides discreet coverage to conceal gray hair. • Customizes a palette, from natural shades to unique and trendsetting, to create the perfect tone. • Adds pure shine for color-shy clients using Clear alone. How it works: • Deposit-only, ammonia-free color is exceedingly gentle and offers outstanding condition. • Intermixable shades, including Clear, offer unlimited customization and more varied shade options with depth and/or translucency. Added bonus: Liquid color mixes to a perfect gel consistency that’s ideal for both bottle and brush application. SIZE (OZ): 2 Flash Back ® Demi-Permanent Color for Men What it does: A full range of tones for men designed to discreetly conceal gray. How it works: • • • • Achieves the natural, lived-in results men want. Processes in just 10 minutes to accommodate men’s need for speed. Demi-permanent color fades on tone and lasts up to 4-6 weeks. Ammonia-free, conditioning formula. Added bonus: Liquid gel consistency is ideal for quick and easy bottle application. SIZE (OZ): 2 PM SHINES ® Demi-Permanent Translucent Hydrating Color What it does: • • • • • Enhances, intensifies or neutralizes natural hair color with translucent tone. Refreshes hair color between color services. Blends gray away and lasts 4-6 weeks. May be used on the same day as a relaxer or other chemical service. Adds condition and shine with no color deposit using Clear Shine alone. How it works: • Ammonia-free formula hydrates hair and provides a smoother, healthier surface. • Soy protein adds strength and shine, improves manageability and enhances hair texture. • Intense Hydrating Complex penetrates deep into the hair shaft to add intense hydration. • Gel-like consistency is ideal for applicator bottle or bowl and brush application. Added bonus: Fresh, clean fragrance offers a pleasant hair coloring experience. SIZE (OZ): 2 MODEL FORMULA | TURMERIC Highlights: 1 scoop Skylight ® + 1.5 oz. (45 g/ml) 30 volume Paul Mitchell ® Cream Developer Toner: 2 oz. (60 g/ml) The Demi 9OR (9/34) + 0.5 oz. (15 g/ml) The Demi 9G (9/03) + 3.75 oz. (113 g/ml) Paul Mitchell ® Processing Liquid Color Craft ® Take Home Recommendation: SM 8 pumps (4 g/ml) Honeycomb + 2 pumps (1 g/ml) Mandarin in one jar of Custom Color Treatment (200 g/ml) VISIT PAULMITCHELLPRO.COM FOR THE MODEL’S COLOR FORMULA AND MORE! 4 5