Brochures Product Guide 2018 - Page 12

BEAUTIFULLY BRILLIANT BLONDE SULFATE-FREE BRIGHTEN. REPAIR. REBUILD. Forever Blonde ® Shampoo Platinum Blonde Shampoo™ Intense Hydration • KerActive Repair What it does: Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle. How it works: Powered by exclusive KerActive protein and safflower oleosomes. Added bonus: Helps keep blonde hair light, bright and healthy. SIZES (OZ): 0.25 8.5 24 Cools Brassiness • Eliminates Warmth What it does: Banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. How it works: Violet-tinted, color- enhancing formula brings out the best in blonde, white and silver hair. Added bonus: Conditioning ingredients and extracts hydrate hair and intensify shine. Forever Blonde ® Conditioner Platinum Blonde Conditioner Intense Hydration • KerActive Repair What it does: Deeply hydrates and detangles lightened and highlighted blonde hair. How it works: KerActive and safflower oleosomes help smooth and repair. Added bonus: Helps subtly brighten blonde and highlighted hues. Cools Brassiness • Eliminates Warmth What it does: Hydrates and helps cool brassy tones in blonde, white and silver hair. How it works: Violet-tinted, color- enhancing formula eliminates warmth, softens strands and adds shine. Added bonus: Helps keep blonde hair light, bright and conditioned. SIZES (OZ): 0.25 6.8 24 SIZES (OZ): 2.5 10.14 33.8 KerActive is an advanced development in activated keratin, which enables the special keratin molecules to “hug” the hair, adding lustrous conditioning and a smooth feel. Considered nature’s most effective delivery system, the unique structure of safflower oleosomes allows the oil to be delivered directly onto the hair shaft to provide long-lasting hydration and moisture retention. SIZES (OZ): 2.5 6.8 33.8 SAFFLOWER Exclusive KerActive OLEOSOMES SAFFLOWER OLEOSOMES protein “hugs” the hair to help repair damage. EXCLUSIVE KERACTIVE PROTEIN Forever Blonde ® Dramatic Repair ® Platinum Blonde Toning Spray KerActive Repair • Damage Recovery What it does: Smoothes, strengthens and replenishes depleted blonde hair. How it works: Loaded with KerActive protein, safflower oleosomes and macadamia nut oil to help penetrate, repair and moisturize weakened hair. Added bonus: Lightweight yet powerful multitasking corrector specifically addresses the needs of lightened and highlighted hair. Cools Brassiness • Eliminates Warmth What it does: Helps eliminate brassy tones for natural, color-treated blondes, gray or white hair. How it works: Shimmery, violet-tinted pigments help neutralize yellow tones to refine blonde hair. Added bonus: Conditions hair and adds shine. SIZE (OZ): 5.1 12 SIZES (OZ): 0.85 5.1 EXCLUSIVE KERACTIVE PROTEIN D GE MA HAIR DA EXCLUSIVE KERACTIVE PROTEIN EXCLUSIVE KERACTIVE PROTEIN D GE MA HAIR DA SAFFLOWER OLEOSOMES CONDITIONED HAIR KerActive penetrates the hair shaft to help rebuild, CONDITIONED HAIR while safflower oleosomes deliver moisture and seal the cuticle. D GE MA HAIR DA Conditioners and safflower oleosomes CONDITIONED deliver rich plant oils HAIR to replenish lost moisture and nutrients. SAFFLOWER OLEOSOMES CONDITIONED HAIR The result is stronger, healthier hair with long-lasting hydration and shine. D GE MA HAIR DA 13