POP XG™ semi-permanent cream color delivers an electric palette of fashionable , modern shades with softness and shine . This rich , versatile formula is ideal for creating head-turning color creations .

• Rich , conditioning cream base for controlled application that delivers soft , shiny results .

• Best for stylists seeking an easy-to-use semi-permanent color for fun , fashionable looks .

• No developer required .

– Lucie Doughty @ luciedoughty , Multimedia Creative Director , John Paul Mitchell Systems ^®

Semi-Permanent Hair Color

• An alternative vibrant color family for bright , vivid hair .

• Intermixable for bold or pastel shades .

• Can be used as a vibrant , pure tone on pre-lightened hair or to add an “ aura ” of color on natural hair .

• No developer required .

Demi-Permanent Color for Men

• A full range of tones for men to discreetly conceal or blend gray that lasts up to 4 – 6 weeks and fades on tone .

• Processes in just 10 minutes .

• Ammonia-free , conditioning formula and liquid gel consistency for quick and easy bottle application .

PURPLE RED PINK BLUE

BORDEAUX TEAL YELLOW ORANGE

Pure Color Pigment

• Vibrant , pure color tones increase your creative formulation options when using Paul Mitchell ^® the color .

• Intensifies or neutralizes tones in permanent , semi-permanent or demi-permanent hair color formulas .

GREEN

TROPICAL BLUE

MINT CONDITION

PURPLE QUARTZ

PINK FLAMINGO

OPALESCENT

* Only available in the U . S .

STEEL MIDNIGHT ROYAL PURPLE *

DILUTER

Acid , Alkaline and Exothermic Formulas

• Three perm formulas create the right wave for the right client : 1 . ACID : Ideal for tinted and 50 % highlighted hair . 2 . ALKALINE : Ideal for resistant , normal , gray and white hair . 3 . EXOTHERMIC : Ideal for resistant , normal and fine hair .

• Thio-free formula helps reduce skin irritation and diminishes the traditional perm odor .

• Reduces the risk of over-processing and leaves hair in excellent condition .

• Addresses all hair types and textures to achieve just the right amount of curl reduction .

• Leaves hair in excellent condition .