A Perfect Fusion of Shine , Condition and Coverage .
Demi-permanent hair color that conditions while it colors , The Demi delivers incredibly rich results with exceptional shine . With gentle conditioning and no ammonia , our versatile formula sets the standard for precise performance and quick color services .
Fastest-growing Paul Mitchell ® Professional color brand *
* Based on JPMS™ 2019 sales
Why You ’ ll Love The Demi
1 . Build your business by introducing color without commitment . 2 . Selecting and mixing shades is easy . 3 . Gel-like consistency allows a no-mess application with bottle or brush . 4 . Use it to tone and refine lightened hair for a customized color . 5 . Includes The Demi standard shades , Flash Toners , Level 10s and
Muted Metallics to meet every need . 6 . When natural or color-treated hair looks drab or dull ,
The Demi refreshes and boosts shine . 7 . It blends away minimal gray without lightening the hair ’ s natural pigment . 8 . Semi-opaque results look natural and beautifully conditioned . 9 . Incredible shine and vibrancy , even when you just use Clear . 10 . Speedy processing means you can see more clients in a day .
PRE-BLENDED DEMI SHADES
The Demi offers a wide range of popular shades with the tonal families and levels stylists reach for most in the salon .
1:1
MUTED METALLICS
Rose Gold , Lavender , Silver ( Fashion Tones )
• Offer trendy and wearable color for salon guests .
• Use for a 5-minute service or process up to 20 minutes , depending on desired depth .
FLASH TONERS
Brass-Free Blue , Brass-Free Violet , Neutral Beige
• Formulated for easy , quick toning on natural or pre-lightened hair ( levels 9-10 ).
• Sheer , subtle tones impart shine , condition and tone that lasts up to 4-6 weeks .
• Neutralize or enhance tone in less than 10 minutes .
SERVICE OPPORTUNITIES
TOP COAT Standalone service
FIRST TIME APPLICATION For commitment shy color guests
REFRESH Add-on service during a permanent color retouch
TONE & REFINE For all your blonding guests
GRAY BLENDING An alternative to full gray coverage when hair is up to 50 % gray
COLOR CORRECTION A tool for correcting color
Upgrade every guest with a Clear Top Coat that creates healthy looking shine while enhancing softness and hydration .
Enhance , intensify , deepen or tone down natural or color-treated hair without the commitment of permanent color .
Bring dull , faded mid lengths and ends back to life while simultaneously processing a permanent color retouch .
Tone pre-lightened or highlighted hair for the perfect blonde .
Blend gray naturally and discreetly while creating semi-opaque results .
Fill or pre-pigment the hair when performing tintbacks , or use to minimize or control unwanted tones .
PRE-BLENDED SHADES MUTED METALLICS FLASH TONERS
5N 5 / 0
8N 8 / 0
6G 6 / 03
BEFORE
LAVENDER
ROSE GOLD
SILVER
BEFORE
BRASS- FREE BLUE
BRASS- FREE VIOLET
NEUTRAL BEIGE