Broadcast Beat Magazine September, 2015 - Page 81

6. Ads are here to stay.

Advertising isn’t going anywhere, but it will need to improve. Currently ads tend to be a major disruption to the viewing experience. They tend to work best in content streams to avoid the creation of additional buffering and switching between players, which is extremely burdensome on mobile devices, especially if the viewer isn’t connected to Wi-Fi. However advertisers lose the interactivity and client side data that makes these devices so intriguing in the first place. In the end, advertising is content and needs to be created and treated as such. The context of when to show a specific creative can be as important to the viewing experience as the audience targeting behind it.

Content creators will forever be facing the relentless challenge of keeping up with the changing times. With the increased fragmentation of viewing devices, video production becoming more integrated, and consumers losing interest in “bundle” contracts, content distribution is becoming a major make-or-break. Paying attention to the distribution landscape, new technology such as algorithmic curation and new advertising creative types can offer a leg up on the competition and keep your brand growing.

Michael Kohn oversees development and operations of device strategy. marketing and ad operations for ViewLift. He manages relationships with every major platform providers including Roku, Sony, Xbox, Playstation, Samsung, Panasonic, LG, Apple, Google and many more, establishing and expanding relationships with advertising providers and assisting with the monetization of display and video ads, as well as increasing streams and revenue on all platforms.

Viaccess-Orca to Speak on Illegal Streaming and Big Data at IBC2015

David Leporini, EVP Marketing, Product and Security at Viaccess-Orca, will speak about the risk of illegal content redistribution for content service providers at IBC2015. On Sept. 10, at 11:00 a.m., he will give a technical presentation titled “Architectures and Protocols Powering Illegal Content Streaming Over the Internet” in the Emerald Room at the RAI Amsterdam. The presentation is part of the IBC2015 conference session “Paper Sessions: Big Data Applications in Broadcasting.”

Mr. Leporini’s presentation will provide insight into pirate content platforms, covering the various architectures and protocols used in this context. In addition, it will describe the methods that are generally employed to set up and scale ad-based illegal services using these protocols and streaming media platforms, while securing streaming servers. His presentation is also available to download on the Viaccess-Orca website at: Mr. Leporini will also participate in a panel discussion at the IBC Content Everywhere hub, Sept. 13 at 1:00 p.m., on the topic “What Can ‘Big Data’ Offer to Content Everywhere?”


IBC Issue September 2015