Broadcast Beat Magazine September, 2015 - Page 79

the prevalent just-in-time packaging approach, thanks to recent innovations in ultra-high-density transcoders running on COTS hardware.”

In the report, analysts point to the Vantrix Media Platform (VMP) as an example of an ultra-high-density transcoder enabling JITT scenarios for operators. VMP is a software-defined solution that enables video service providers to cost-effectively deliver high-quality, multiscreen video. VMP can be deployed on ultra-high-density turnkey video processing appliances, or on standard servers in private or public cloud scenarios.

With this approach operators are able to combine efficient IP conversion, ultra-high-density transcoding, adaptive bitrate (ABR) packaging, encryption and streaming into a modular, virtualized solution. The result is a highly flexible and cost-efficient way to give consumers the high-quality video today with a future-proof feature set. Customers can achieve up to 80 percent cost reduction per stream by deploying Vantrix Video Processing modules on industry-leading 4.3U, 2U and 1U appliances. These turnkey solutions also reduce footprint by 95 percent, resulting in dramatic CAPEX and OPEX savings.

Frost & Sullivan found that when the cost of a JITT transcoder is weighed against the OPEX savings generated over a five-year period, the return on investment is over 200 percent. Another way of interpreting these findings is that for the same investment levels, JITT allows operators to build out significantly higher capacity and deliver much better quality of experience to subscribers.

Factors favoring JITT include judicious and optimized use of relatively more expensive storage as well as strategic reliance on state-of-the-art, ultra-high-density, high-performance transcoders. Embracing this powerful new architecture will put operators in a strong position to outpace competition and delight customers now and in the future.

The full report can be downloaded from Vantrix.

What does a Live-to-VOD system provide viewers?

Time-shifted Multiscreen: the ability to replay previous live programming on any managed or unmanaged device at a later time.

Network DVR: In contrast to a set-top box with DVR features, this system—also referred to as cloud DVR or network personal video recorder (NPVR)—stores content marked by a subscriber for recording at the provider’s central location rather than on a device in the consumer’s home.

Catch-up TV: This is the short-term ability to view live scheduled programming on demand at a more convenient time, thus “catching-up” with live TV.

Start-over TV: This allows a viewer to restart current live programming from the beginning of the show. This is closely related to features allowing users to pause, rewind or replay live TV programming, but is handled in the network rather than through the set-top box or streaming media device.

Steve Sklepowich is Vice President of Marketing at Vantrix


IBC Issue September 2015