Broadcast Beat Magazine September, 2015 - Page 58

Media Asset Management, cont'd.


Today, MAM is widely seen as a fundamental component of any media enterprise, and users are confident about its ability to deliver a return on investment.

MAM is proven to solve key business and operational challenges which many media organizations face today. However, to achieve a successful outcome, MAM should be designed and implemented in close collaboration with the customer. Understanding their needs at every stage, from design through to implementation, and beyond, is imperative.

In conjunction, the MAM system needs to be future proof to meet whatever new challenges in media formats and creativity media organizations will face in the future. Therefore, flexibility, extendibility and the scalability to address specific business or operational needs are paramount requirements of a MAM system, especially if total media enterprise transformation is the ultimate goal.

This article was contributed by Kevin Usher, Director of Segment and Product Marketing, Broadcast and Media, Avid

About Avid

Through Avid Everywhere™, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

Approximately 11 million wooden poles support the buildings in Amsterdam. All of the structures in the city use 15 to 20 meter long poles as pilings that are sunk into the mud and fixed in a sandy layer approximately 11 meters deep.



IBC Issue September 2015