Broadcast Beat Magazine September, 2015 - Page 30

ANNOUNCEMENTS

Masstech to Spotlight Latest Innovations for Advanced Workflows, Media Asset Management and Newsrooms at IBC2015 - 7.K28

Masstech, a provider of innovative, advanced workflow and media asset management solutions – will showcase the company’s latest software offerings and enhancements at the IBC2015 Conference and Exhibition, taking place September 11-15 in Amsterdam.

Masstech will co-exhibit in the stand of partner MOG Technologies. The two companies have worked closely together to integrate MOG’s mxfSPEEDRAIL ingest systems with Masstech’s media management solutions, enabling efficient, cohesive, automated workflows from production and ingest to archive and distribution.

Through a combination of technology demonstrations and insightful one-on-one discussions with Masstech experts, attendees can learn how Masstech’s solutions and expertise enable media organizations to efficiently and easily manage their valuable digital media content and all of its related information throughout its lifecycle.

Masstech media asset management solutions will also be featured in the Disk Archive Corporation stand (number 8.B38f), working in conjunction with the ALTO-II secure, high-performance, disk-based media archive.

Masstech’s latest solutions address the evolving challenges of media management, from exponentially growing volumes of content, to increasing collaboration, to the expanding processing and storage requirements of higher-resolution formats such as 4K Ultra HD. Built on the latest generation of the powerful and flexible MassStore software engine, Masstech solutions bring tangible operational and business benefits to applications including: Advanced Workflows, Media Asset Management, Newsrooms and Archive.

“Our solutions have always excelled at addressing complex workflow challenges and simplifying media operations, and the need for media organizations to streamline their file-based workflows is greater than ever,” said Joe French, President and CEO of Masstech. “Today’s media environments, built up over time, are often a complicated mix of poorly-coupled products from different vendors. Evolving business and operational requirements such as increased multi-site collaboration and the integration of 4K processes with existing HD pipelines threaten to further compound this situation. We’re excited to show IBC attendees how we can solve these challenges while reducing complexity and making their lives easier.”

View the full announcement here. For more information on Masstech, visit www.masstech.com . For more information on MOG, visit www.mog-technologies.com

IBC Issue September 2015

BROADCAST BEAT MAGAZINE

30