Broadcast Beat Magazine September, 2015 - Page 22

And the Winner is.... IBC honors ARM

by Alexis Lee

The International Honour for Excellence 2015 is the highest honor IBC bestows, and this year it is awarded to a technology and its creator, ARM. The technology is something we use every day and nearly all day -- the processors in our smartphones and tablets.

ARM's technology is Reduced Instruction Set Computing (RISC) architectures. RISC-based technology means that a processor requires significantly fewer transistors than what is required by CISC (Complex Instruction Set Computing) x86 processors found in our personal computers. RISC processing means lower costs, cooler machines and lower power usage -- all necessary things for portable devices.

Simon Segars, CEO of ARM, said “We see an exciting future for the broadcast and entertainment industry as evolving technology brings new revenue streams, diversity in consumption and seamless viewing experiences across all devices.”

“But getting there will require effort, as technology must be delivered in the most cost, capacity and energy efficient way so companies remain as sustainable as they are innovative,” he added. “ARM designs intelligence that enables industry to create the content, refine it in production and get it on to everyone’s screens, and we will fully support the sector in this next phase.”

“It is for this reason that we are hugely excited to be formally welcomed into the IBC family with the 2015 International Honour for Excellence.” (quote text taken from IBC.org)

As with most computer technologies, there is a long history of hard work that led to today's uses. The first RISC processor was launched in the 1980s by Acorn Computer Group for use in its personal computers. They partnered with VLSI Technology for ROMs and custom chips. In the late 80s, they worked with Apple to develop new versions of the ARM core. In 1990, the design team was spun off to create a new company named Advanced RISC Machines, Ltd, later becoming ARM Ltd.

The International Honour for Excellence is awarded by the IBC Council. IBC Council Chair Peter Owen said “Mobile devices have proved a disruptive, transformative technology for the electronic media industry. Smartphones and tablets owe their existence to RISC processors. For pioneering, enabling and innovating the most advanced RISC technology, IBC is pleased to present its 2015 International Honour for Excellence to ARM.”

The award ceremony will take place Sunday, 13 September at 18:30 in the RAI Auditorium. This is a free event open to all IBC attendees. And, don't forget to silence those ARM-enabled smartphones.

The 2016 Premium Mobile Experience - ARM's Next Generation Mobile Devices

The premium mobile experience IP suite addresses the ever-increasing demands of end-users for their primary, always-connected smartphone capable of consuming, creating and enhancing any content. Starting in 2016, ARM and its partners will boost the mobile experience associated with use cases such as:

Immersive and sophisticated image and video capture, including 4K video content and higher

Console gaming-class performance and graphics

Productivity suites requiring fluid handling of documents and office applications

Natural language user interfaces capable of running natively on a smartphone

For more information, visit www.arm.com

BROADCAST BEAT MAGAZINE

IBC Issue September 2015

22