Broadcast Beat Magazine September, 2015 - Page 104

SONY HDC-4300: THREE 4K IMAGE SENSORS! by Matt Harchick

The HDC-4300 is capable of 4K/HD operation, with 2x, 3x Super Slow Motion as standard, and with even higher speeds up to 8x available! This allows the user to produce high-quality replays and specialty in program effects. The newly engineered prism allows for ultra-high precision alignment technology when incorporating the three 4K image sensors. This future proofing of the next generation ITU-R BT.2020 widens the color space for master or post production options for tomorrow’s 4K services!

“This camera provides 4K capabilities and a workflow that content producers are instantly familiar and comfortable with,” said Rob Willox, marketing manager for content creation systems, Sony’s Professional Solutions Americas. “We’ve developed an approach that allows the large existing HDC series user base to employ 4K advantages such as 8x high frame rate and 4K cut-out and zoom while using a familiar infrastructure and signal path.”

The HDC-4300 is fully compatible with a wide range of existing products and workflows, including viewfinders, large lens adapters and camera control units. There’s is limited investment in additional accessories, keeping costs and inventory down for the production house.

Plan on seeing the revolutionary SONY HDC-4300 4K camera system at IBC2015! Hall 0 Stand E01 and Hall 12 Stand A10

Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, media and broadcast, video security and retail, transport and large venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years’ experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer’s needs, integrating software and systems to achieve each organisation’s individual business goals.

For more information visit www.sony.com.

SONY has certainly hit another milestone in their revolutionary camera designs throughout the years. Introducing the new HDC-4300, The world's first 4K system camera to use three 2/3-inch 4K image sensors. The HDC series camera technology provides the ability to use the high magnification wide zoom range lenses (which support the B4-mount) while maintaining proper field of depth for live event broadcasting.

BROADCAST BEAT MAGAZINE

IBC Issue September 2015

104