Broadcast Beat Magazine 2018 NAB Show Edition | Page 91
The demand by fans for more
personalized content to be
consumed anywhere, anytime
on any device is on the rise.
Using AI to analyze hit rates
on social networks and make
suggestions for search engines
to provide better results to pro-
ducers will allow them to create
tailored content. This means
more opportunities for fans
accessing enriched content on
their preferred social platform,
increasing engagement and
driving more revenues from ads
or sponsors.
As sports moves towards
increased data in every aspect
of the game (players, tracking,
game data), AI will enable con-
tent to be captured and ana-
lyzed and will allow enriched
data to be automatically added,
thanks to a powerful data ana-
lytics engine.
Finally, AI can be used to
increase workflow efficiency by
analyzing processes and pre-
dicting failures. Connected to
a Business Process Manager, AI
can learn from errors in work-
flows and make improvements,
thus minimizing inaccuracies in
the future and increasing profi-
ciency.
When properly focused and
applied, AI helps modern
broadcasters effectively reduce
production costs while increas-
ing revenue, enabling them to
cope with the never-ending
increase in sports rights costs
and user demands. AI will also
help to improve media work-
flows that will result in aug-
mented solutions and greater
creative opportunities for view-
ers who are constantly looking
for a richer, and more immedi-
ate experience.
As a leading provider of media
and content management solu-
tions built on its multi-award-
winning Media IT platform,
Tedial is uniquely positioned
to answer the needs of global
media companies and broad-
casters for smart live production
solutions. At NAB 2018, Tedial
will introduce SMARTLIVE, the
world’s most comprehensive
live event support tool and a
breakthrough in sports produc-
tion, that leverages AI for auto-
mated clip creation and target-
ed content, reducing costs and
boosting revenues for produc-
tion companies.
Broadcast Beat Magazine • www.broadcastbeat.com • 91