Broadcast Beat Magazine 2018 NAB Show Edition | Page 89
Broadcasters or sports
fans? Who benefits when AI
meets MAM?
Hint: Both
By Julian Fernandez-Campon,
Director Business Solutions, Tedial
N
ot very long ago
when someone men-
tioned AI (Artificial
Intelligence)
they
were probably talking about a
science fiction movie. Now you
can’t walk through the halls
of any industry event with-
out hearing those two letters.
Everyone is talking about it,
but how is this disruptive tech-
nology actually impacting our
media consumption habits, and
business practices?
our lives - both personally and
professionally?
As AI becomes more preva-
lent in the media landscape,
albeit slowly, vendors need to
be sure that it brings real value
to their customers. It is defi-
nitely changing the business
paradigm and has the potential
to provide an enhanced viewer
experience, higher fan engage-
ment, and increased opportuni-
ties for monetization.
We can expect the industry
buzzword will continue to be
“AI” at NAB 2018. Some vendors
will have well defined, demon-
strable solutions on display, and
others will be showing inte-
gration connections to cloud-
based super-computing plat-
forms - with no defined appli-
cations. A recent IABM report
identified media asset manage-
ment (MAM) as the fourth most
important priority for buyers,
IABM recently published a
report supporting the fact that
AI adoption is still in its infan-
cy in the broadcast and media
industry. Despite all the hype,
only 8 percent of media tech-
nology buyers said they had
adopted AI before last year’s
IBC; 36 percent admitted they
were NOT LIKELY to adopt it
in the next two to three years;
and 56 percent said they WERE
LIKELY to adopt it in that same
time frame. So, is AI here to
stay? And how will it impact
Broadcast Beat Magazine • www.broadcastbeat.com • 89