through the lens of convenience , cost and scale . In addition to enabling a new rapid creation process , you need to also consider management and perpetual delivery . From a storage perspective , network attached storage ( NAS ) devices like Isilon and StorNext have delivered the performance needed to produce content for many years . However , in this new world of 4K file sizes , instant access requirements , global collaboration and the need to support instant access from any device , it ’ s clear that the vast majority of content will need to reside on more economical and instantly accessible tiers of storage like object storage . What many outside of the industry don ’ t understand is that in a digital world with various devices , digital rights management solutions and variable bandwidth speeds , you often need to store and provide instant access to 20 to 40 versions of the same piece of content in different resolutions . The good news is that the leading digital asset management and media-moving solutions from companies like Levels Beyond , Pixit , CatDV and Marquis Moves Media are now using a software-defined approach to tier data to select object storage solutions using the S3 protocol .
These solutions also help with content management , therefore , you need to take some time and determine how you are going to use metadata — how you will access it , preserve it and use it to enable your existing or new products and services . It is impossible to predict the future , but with metadata you can see the writing on the wall . Advancements in Artificial Intelligence ( AI ) and Machine Learning can already be used to analyze every frame in a video clip and generate a tremendous amount of information that can be used to identify content or target a specific piece of content to viewers or advertisers . This is where Mr . Moonves ’ ( CBS ’ s CEO ) comment about demographics and the statistic stating that 70 % of households with a good amount of disposable income start to come into focus . In the near future , the interaction with the content may be more valuable than the content itself as you are enabled to continue to build a viewer profile and offer them products or services when it is convenient for them . Enabling this with traditional databases is difficult because of cost and scale issues as well as the dissociation of metadata with content . This type of use case is where best-ofbreed object storage solutions steal the show by storing the metadata with the actual media .
Finally , let ’ s take a look at delivery or distribution of content . In this new world of convenience , it ’ s not just about making content accessible over the web . You need to give a lot of thought to how it will be consumed and your future application needs . When you are dealing with huge libraries of content , you and your viewers will need help finding what you want when you want it . In the case of the viewer , they might not even know what they want . From the production perspective , you may need to find an old project for reuse or risk losing business . From the OTT and D2C perspective , you need to make more targeted recommendations . Netflix started testing pre-roll previews last year ( those 30-second previews that automatically play as you search ). They did this for a very specific reason . Their data showed that if someone doesn ’ t find something interesting quickly they will leave , and if they leave enough times , they may unsubscribe . What will their ongoing analysis show and what will they want to do as a result ? How do you enable this type of unpredictable use ? The key is making one piece of content easy to find and accessible by any application in a library of millions of files to billions of files . If you can quickly find it , you can deliver it to either a faster network , like a caching server on the edge ( aka CDN or 5G ), or deliver it to a new experimental service you are testing . Whatever the future use case may be , a key value method of storing data that is accessible via a standard like HTTP ( i . e ., object storage ) is the most efficient way to achieve this .
To quote Bob Dylan , “ there is nothing so stable as change .” As traditional methods of communication and information dissemination continue to evolve , so will the demands of the consumer . The broadcast industry has always been at the front of this curve ; but right now , the tech giants like Amazon , Google , Netflix , and — soon Apple are gaining momentum and , in a few cases , taken the lead . It is promising to see traditional broadcasters and media companies like CBS , NBC , Disney and others start to truly innovate and invest in these new web-scale approaches like object storage that are the foundation to OTT / MVPD and D2C . Ultimately , the consumer will win and benefit from the conveniences delivered .
Broadcast Beat Magazine • www . broadcastbeat . com • 55
through the lens of convenience, cost and scale.
In addition to enabling a new rapid creation pro-
cess, you need to also consider management
and perpetual delivery. From a storage perspec-
tive, network attached storage (NAS) devices
like Isilon and StorNext have delivered the per-
formance needed to produce content for many
years. However, in this new world of 4K file sizes,
instant access requirements, global collaboration
and the need to support instant access from any
device, it’s clear that the vast majority of con-
tent will need to reside on more economical and
instantly accessible tiers of storage like object
storage. What many outside of the industry don’t
understand is that in a digital world with vari-
ous devices, digital rights management solutions
and variable bandwidth speeds, you often need
to store and provide instant access to 20 to 40
versions of the same piece of content in differ-
ent resolutions. The good news is that the lead-
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