Broadcast Beat Magazine 2018 NAB Show Edition | Page 42
Using the cloud to maximize
the benefits of an asset
management system
By James Varndell,
Technical product manager, IPV
A
ny
organization
producing content
needs to move away
from looking at
media as a collection of single
assets that have to be man-
aged to deploying a complete
creative service workflow that’s
used to manage entire produc-
tions.
The explosion in the need for
content isn’t limited just to
broadcasters and production
houses. Now creative agen-
cies, enterprises, sports orga-
nizations and houses of wor-
ship all need to maximize their
return on the investments made
into content production. More
than ever before companies
and organizations need to be
able to easily manage and find
video, audio, graphics, effects,
edits and any associated work-
in-progress files.
As a result, the definition of a
MAM system has changed –
they’re now scalable and flex-
ible, can reduce local storage
costs, make content more easily
discoverable and enable high-
performing search, collabora-
tion and editing processes. The
rise of cloud technologies is also
happening at the same time so
anyone deploying new systems
can increasingly embrace this
new kind of asset management
system.
Cloud-enabled MAMs are con-
figurable networks of power-
ful services that fully manage
workflows instead of just assets.
Deployed in the right way, they
enable greater production effi-
ciencies, cost savings and col-
laboration capabilities.
42 • Broadcast Beat Magazine • www.broadcastbeat.com