Broadcast Beat Magazine 2018 NAB Show Edition - Page 13

S outh H all The Advanced Advertising Pavilion brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and mul- tiplatform content creators as they look to reach and monetize audiences, technologists who are looking to integrate solutions that deliver value and marketers who want to cre- ate a higher ROI. Facebook Live enables people and publish- ers to share experiences, impactful moments, and compelling programming with a global audience on Facebook. Much of the con- tent now appearing via Facebook Live has become highly-produced, driving even deep- er engagement with audiences. Facebook has identified a set of tools and platforms that help publishers optimize their Facebook Live broadcasts. The solutions destination for creating the ultimate multiscreen viewing experience. With exhibits and a full education program, expect to emerge with enhanced workflow and the knowledge to deliver the best view- ing experience for your audience. Monetizing content is a central concern across traditional TV and emerging digital platforms. This program provides an oppor- tunity for content and distribution profes- sionals to hear from and engage directly with the ad buying community. This is the place for agencies, brands, programmers and lead- ing technology providers. Broadcast Beat Magazine • • 13