Broadcast Beat Magazine 2018 NAB Show Edition | Page 13
S outh H all
The Advanced Advertising Pavilion brings
together leaders sitting at the intersection
of content, marketing and technology as
they address the new opportunities being
created by a constantly changing landscape.
Featuring publishers, broadcasters and mul-
tiplatform content creators as they look to
reach and monetize audiences, technologists
who are looking to integrate solutions that
deliver value and marketers who want to cre-
ate a higher ROI.
Facebook Live enables people and publish-
ers to share experiences, impactful moments,
and compelling programming with a global
audience on Facebook. Much of the con-
tent now appearing via Facebook Live has
become highly-produced, driving even deep-
er engagement with audiences. Facebook
has identified a set of tools and platforms
that help publishers optimize their Facebook
Live broadcasts.
The solutions destination for creating the
ultimate multiscreen viewing experience.
With exhibits and a full education program,
expect to emerge with enhanced workflow
and the knowledge to deliver the best view-
ing experience for your audience.
Monetizing content is a central concern
across traditional TV and emerging digital
platforms. This program provides an oppor-
tunity for content and distribution profes-
sionals to hear from and engage directly with
the ad buying community. This is the place
for agencies, brands, programmers and lead-
ing technology providers.
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